Endangered Apparel Launch Post

January 20, 2016

Endangered Apparel Launch Post

ONE shirt ONE donation

Endangered Apparel has sourced the highest quality textiles and trim to create stylish attire. We have created extraordinary clothing to help spread awareness and raise money for endangered animals.

For every shirt purchased, Endangered Apparel will donate 20% of proceeds to an animal sanctuary. For example, after purchasing our Koala emblem shirt, a portion of the proceeds will go directly to a Koala Sanctuary.

We are launching our initial clothing line in two colors, black and white. This is a symbolization of the balance that needs to be restored in the animal kingdom. The Yin and Yang. The color scheme also represents one of the most endangered animals in the world, the panda.

Endangered Apparel will distribute a product that consumers will be proud to flaunt in any occasion. The brand image we wish to establish is one that will target the middle to upper class demographics. The age range will focus on men and women from the age of 18-35. We have already started gaining social media traction on Instagram and plan to continue marketing via social media. Our brand is growing by hundreds of followers per week and this will be a huge benefit when we plan to launch this year!

We have spent countless months coordinating designs with manufacturers and have finally produced the perfect product. Our final product is made of 60% cotton and 40% polyester. This type of fabric allows the skin to breath, while providing a stylish and long lasting piece of apparel. Our clothing will be perfect for any event; from a fancy dinner to a round of Golf. Endangered Apparel will be ideal for any occasion!

The initial clothing line will consist of 4 animals (koala, panda, elephant and lion). These are some of the most endangered animals in the world and therefore require immediate action towards raising awareness and funding donations towards saving their lives.